FOR IMMEDIATE RELEASE
May 18, 2007

Brand Nu Words
Goes Green

A Brand New World with Brand Nu Words
Booth 240 Book Expo America 2007

A Brand New Formula:

What do you get when you combined the savvy of a Harvard-trained corporate lawyer with the eloquence of a motivational speaker? What happens when the passion of a poet meets the wit of a writer and the humanity of a philanthropist triggers maternal instincts to forge a covenant for children? How many authors can be dedicated to closing the digital divide between the rich and poor and evangelizing the fight against global warming? What will you say when all of that is expressed through thrilling, cutting-edge, digital, interactive books that visually simulate the engaging cognitive model of a real book with actual pages turning?  How would you feel if you could experience such electrifying “books of the future” today, with all the WOW factors that merge words with intelligent interactivity and page-oriented multimedia performances that will make everyone excited to read again?

Well, the answers will all be in Booth 240 at Book Expo America, NYC May 31 to June 3rd 2007. There you will meet the affable author, poet, corporate lawyer and entrepreneur Charisse Carney-Nunes, President of a brand new type of digital publishing company: Brand Nu Words.  There you will experience her publications now converted to “Brand New” Digital Interactive Books. These are nothing like your upper-East Side E-books. These are DIGIBOOKS… And the publishing world will never again be the same.

Best of Breed Convergence:

Between Charisse’s busy schedule as Assistant General Counsel of the world-renown National Science Foundation and Senior Vice President of Knowledge Development and Media Relations at the Jamestown Project, (a national action-oriented think thank consisting of some of the most respected minds from academia and corporate America: www.jamestownproject,org), this Washington, DC-based powerhouse has been able to strategically position her Brand Nu Words publishing company at the doorway of the new digital interactive books revolution. This revenue oriented revolution is not only a veritable convergence of the best of breed digital education,  marketing and monetization methodologies from Madison Avenue and Wall Street, but in sync and in support of the UN Environmental Program (UNEP) to save a billion trees a year in order to mitigate global warming. No, Brand Nu Words is NOT joining the march down E-Book Avenue that started back in the 1990s. This is NOT even about the old “new media” movement adopted by the independent music and video industry at the turn of the millennium, the same streaming media movement that opened the door to the now ubiquitous You Tube and My Space.  Brand Nu Words has leap-frogged all of those methodologies by adopting an inspiring hybrid of reader-friendly, digital, interactive book technologies, DIGIBOOKS.TV.

Going Digitally Green:

DIGIBOOKS.TV technology is designed to attract, engage, challenge and converse with the reader in a totally immersive multimedia environment using the cognitive model of a real book. Digital books utilizing this technology can be immediately duplicated and transmitted to millions of readers all over the world using Interactive TV at a cost so negligible that it makes conventional book publishing and distribution look as expensive as a Capitol Hill unbalanced budget.   Here is a great example of the immediate benefits that can be procured by the publishing industry through the collaboration of Academia, Silicon Alley, Madison Ave, Wall St, Time Square and the global “green” community. This is not exactly the digital interactive sequel to Al Gore’s “An Inconvenient Truth”. But with 1 ream (500 sheets) of printer paper using 6% of a tree (and those add up quickly, according to WWW.CONSERVATREE.COM), it is quite obvious that Brand Nu Words is not just about brand new technology or branding new words for Madison Ave, but about building a brand new world with excited readers who are winning the fight against global warming and diminishing the digital divide between the information have and information have-nots.

Enjoy the Best of Book Expo at Booth 240:

So, go on over to the Brand Nu Words Booth 240 at the Book Expo America, Jacob Javits Center in New York City (May 31st to June 3rd 2007) to experience the future of the book publishing industry today. Meet the affable author Charisse Carney-Nunes and some of the Silicon Alley DigiBooks.TV Developers who have transformed her best selling publications to Digital Interactive Books: “I Dream for You a World: a Covenant for Our Children”, “Songs of a Sistermom” (Motherhood Poems performed by Charisse Spoken Word Artist Alter Ego) and “Nappy” (the poetic self esteemed promoter every young African-American girl should have on her book shelf, set to a jumpy jazzy beat and written years before the infamous Imus controversy with the Rutgers Women Basketball Team).

Because of the excitement and interest generated from these type of “edutaining” presentations, Digital Interactive Book Technologists will be on hand to support her launching and answer questions about how authors can transform their books into revenue oriented digital format that can curtail their cost of ownership and accelerate their time to market.

This is one of the great benefits of attending shows such as the Book Expo America: you can see not just current publications but peek into the productive future of digital book publishing and marketing. Follow Brand Nu Words into this brand new future of dynamic multimedia convergence called “DigiBooks.”

Contact: Michael Johnson/ MikeJ Press
973. 494-4464
mikejpress@verizon.net

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